Dr Meagan Tyler is a lecturer in Sociology at Victoria University, Australia. She is currently on secondment to the Centre for Sustainable Organisations and Work (CSOW) at RMIT University, conducting research for the Bushfire CRC project: “Effective Communication: Communities and bushfire.”
Meagan has written pieces for The Drum and The Conversation, has been quoted in a variety of publications (including The Age, The Times [UK], and Cosmopolitan), and recently appeared on the TV current affairs program, The Project.
She tweets @DrMeaganTyler.
Academics want their work to be read, and public engagement can be a very useful way to make sure this happens.
There are three main reasons why getting your research out to wider audience can be a good idea:
- you have expertise to share on a particular issue in the news,
- you want to get the results of your work out to the public, and
- you want to raise your profile.
As a researcher, it can be infuriating when you read a piece – in a newspaper or online – that deals with your research area, and it turns out to be misleading or inaccurate. It can be difficult, particularly as an early career researcher, to know how to add your voice and expertise to the debate.
There are several ways you can become more involved, including starting your own blog, getting active on Twitter, putting profile pages up on sites like Academia.edu, and writing opinion pieces. These take time and patience, but they will help raise your profile, thus improving your chances of being quoted in papers, interviewed on radio or TV, or invited to write.
All of this means that your research will be more widely read, and the possibility that you might actually influence public debate on a topical issue is much greater.
If there is a particular issue in the news that relates to your work, it’s always helpful to contact your institution’s media unit as a first port of call. In fact, if you have just started in a new position or have recently completed a major piece of work (funded project, PhD etc.), it can be valuable simply to let your media unit know you exist and are able to comment on certain areas. They may be able to direct media queries to you in the future, or help you get opinion pieces published.
Many university media units also offer writing and media engagement workshops to help you figure out what the mainstream media are looking for in an op-ed. These can be a great place to start, and are a helpful reminder that academic writing is often a world away from conveying your point to a broader audience in only 600-800 words.