How to livetweet and survive to tell the tale

Photo by Brian Kopp | www.flickr.com/photos/kopp0041 Used here under Creative Commons 2.0: https://creativecommons.org/licenses/by-nc-nd/2.0/

Photo by Brian Kopp | http://www.flickr.com/photos/kopp0041 Used here under Creative Commons 2.0: https://creativecommons.org/licenses/by-nc-nd/2.0/

I posted a while back about why you’d livetweet, and promised a practical follow-up post about the actual doing of it.

I’m writing this post not because there’s a scarcity of info on how to livetweet out there – hello, over-saturated internets! – but because it gives me a chance to throw in my 2 cents worth, while showcasing my favourite strategies and processes from other people.

The kind of livetweeting I’m talking about in this post isn’t just the casual stuff that might happen because you want to tweet out a few pithy observations about a presentation you’re at.

This post is aimed at those who have been tapped on the shoulder – or have tapped themselves on the shoulder – to livetweet an event in a more consistent, formal way. It’s focused mostly on academic conferences, and shamelessly based on my own experiences and biases.

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3 reasons why you’d livetweet

Photo by Alan Levine - www.flickr.com/photos/cogdog

Photo by Alan Levine – http://www.flickr.com/photos/cogdog

I love livetweeting things.

Most of the time, I livetweet for fun and recreation. Those of you who follow me on Twitter have been privy to the joys of co-watching Eurovision, or vicariously experiencing B-grade horror flicks (or C-grade, if you’re lucky).

Increasingly, however, I’m also livetweeting in my current work role. It’s part of an overall strategy to make events and researcher connections more visible and accessible, and dovetails with a ramped up social media (including blog) presence overall.

With my research network hat on, I’ve also livetweeted a fair number of events that would interest that membership. Doing so makes member activity more apparent to one another, and to those checking out what the network’s about. The network is unfunded, and depends almost entirely on social platforms for presence and members’ connection.

So, what does livetweeting mean?

Livetweeting is defined as capturing and reporting on an event in an ongoing way through a stream of tweets, usually using a defined hashtag. For researchers, this usually means conferences and seminars, symposiums and workshops.

Why would you do it, if you’re not a big nerd like me?

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Why bother creating postgrad groups?

Photo by James Petts | www.flickr.com/photos/14730981@N08

‘Barometer’ | Photo by James Petts | http://www.flickr.com/photos/14730981@N08

The question of how to build a research culture occupies a lot of big-brained types at universities, at all levels.

PhD researchers want to feel they’re a part of, and can contribute to, a good one. Professors like to think that they helped create and grow a thriving one.

University executives want an excellent one yesterday, preferably bristling with national government grants, effective and fat industry partnerships, top-flight publications, and seamless higher degree candidatures and completions. Sometimes, they want this almost instantly.

Research cultures are complex and often fragile systems, and when you look too hard for specific components to engineer one, the whole thing can evaporate.

Can you force staff to be productive without having a good research culture? I think you can – but you won’t have productive or happy researchers for very long, in that case. Nor would you have particularly good research.

For me, one of the best barometers of the health of an institutional research culture is the presence and activity of graduate researcher groups and associations.

Why?

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Hello, social media pushback!

There was a time when I used to leave people alone about their social media engagement.

Whether they wanted to get involved or not, that was their business. Who was I to say otherwise?

Oh, how things have changed.

In my current role as a researcher development academic, I’ve become That Person.

I’m the one who goes: “So, do you have a Twitter account? Have you set up your Google Scholar profile? Have you put your work in the university repository? Really? It’s easy to get started, and can be so much fun, and these are the professional benefits… [5 mins of waxing lyrical]… would you like me to help you get started?”

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Everybody wants to save the world

Darkseid vs. Thanos (86365) [Photo by JD Hancock | https://www.flickr.com/photos/jdhancock]

Darkseid vs. Thanos (86365) [Photo by JD Hancock | http://www.flickr.com/photos/jdhancock

Everyone loves declaring that their research will influence policy, and thereby be the catalyst for enduring, transformative, and positive change.

But is it all just wishful thinking? How much does research actually influence policy?

With the Australian Research Council touting a new Research Impact Principles and Framework, being able to demonstrate that your research has influenced policy or program implementation becomes even more valuable. In the UK, with its Research Excellence Framework (REF), ‘impact’ has already become quite the dirty word.

I’m writing about this now because, in the craziness of November last year, I attended a seminar hosted by La Trobe University’s Institute for Human Security and Social Change. The presentation was by Duncan Green, Senior Strategist for Oxfam, and it was advertised as a talk about “how change happens”.

Given grant application and national research council demands, this topic is hard to resist, right?

As flagged above, “influencing policy” is one of the things that many academics argue that their research outcomes will achieve, along with produce a generous number of publications, storm the frontiers of new knowledge, and bring forth a herd of rainbow unicorns.

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Free to good home – one Research Whisperer

Map of Melbourne city, showing three campuses

RMIT’s city, Brunswick and Bundoora campuses, courtesy Google Maps

I’ve just finished a ‘grand tour’ of all the Schools in our College (read “Departments in our Faculty”, depending on your terminology).

It was great! I spent three days a week, for a month at a time, working in a completely different space.

In the middle of last year, when I came back from China, I sent a note to our seven Deputy Deans (Research). It was headed ‘Free to good home – one Research Whisperer’. In it, I asked if they would be interested in hosting me for a month. They would need to provide a desk and a chair, and access to electricity and the wireless network.

In return, I would spend three days per week in their School for a month. I’d still be doing my normal work, but I’d be a visible presence and would be able to meet with their staff, etc.

I was overwhelmed with the response. One school came back literally within minutes of the post. Every other school responded positively, with the last one even expressing the fear that they might be too late, and have missed the boat.

Every school was different. Some had real difficulty finding a seat for me. Others were able to give me a room with a view. For me, it didn’t matter where I sat, as long as I was where the action was.

Being in a central unit, it is easy to be seduced by the image that the centre is the focus when, in fact, the work happens in the schools, departments, and centres. That is where the teaching and research happens. Everything else is a scaffold to support that work.

Getting back to the periphery is a very simple, very powerful way to demonstrate that you recognise that fact. This is how it worked for me:

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Worth more than money

Power Ranger for sale (Photo by Peter Dutton: https://www.flickr.com/photos/joeshlabotnik)

Power Ranger for sale (Photo by Peter Dutton: https://www.flickr.com/photos/joeshlabotnik)

At the moment, there isn’t a lot of glory for an academic in crowdfunding.

If you want to get promoted at a university, you need to secure funding from one of the key funding bodies in your country (the National Science Foundation in the USA, for example, or one of the Research Councils if you are in the UK, Canada, or Australia).

There is this dodgy hierarchy of funding with one or two national funding schemes at the top, followed by other national funding, then by other government funding, then industry/philanthropic funding (depending on your discipline). In that hierarchy, crowdfunding sits somewhere down the bottom, as a type of philanthropic funding.

Crowdfunding is a lot of work, and it isn’t work that most researchers are familiar with. It takes most people into areas where they may not be comfortable. At its heart, crowdfunding is a funding campaign and the two key tools are Facebook and Twitter. Not everybody wants to take their professional identity into Facebook. They might prefer to keep it as a personal realm (despite the fact that work leaks in). While they might be happy to build a professional identity on Twitter, for most academics this is new territory. Unsettling new territory.

The point of a funding campaign is to ask for money. That’s what the ‘funding’ bit means.

While academics are generally good at promoting their research, they aren’t good at asking their friends and family to give them money to fund their research. Often, they don’t understand why anyone would want to fund their work. They like it, and they see the benefit in it, but they’ve spent the better part of their lives explaining to Uncle Ted ‘exactly what is it that you do, again?’.

Given that most crowdfunding campaigns start by mobilising personal networks, that means not just explaining to Uncle Ted what the work is, but asking Uncle Ted to put his hand in his pocket and donate to it, and have him then tell all his friends to do the same. A lot of people feel uncomfortable about that.

I don’t shy away from these topics when encouraging people to try crowdfunding, which may explain why I haven’t had any takers at my university yet. Perhaps I should try to emphasize the positive side of a crowdfunding campaign. There are lots of positives to emphasise.

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