17 March 2015 5 Comments
Everyone’s in a hurry these days.
Time-poor researchers who are encouraged by their institutions and supervisors to ‘get on social media’ are definitely in a hurry. Many of them want to know in about five minutes flat what it’s all about, how much time will it take, and whether they can be bothered.
OK, maybe they’ll put in ten minutes.
When I first started giving workshops on researchers and social media, I found myself lowering the threshold when I talked about getting involved. I was presenting good ways that people could get value out of social media in a relatively short time. I spoke about how creating an accessible, professional digital footprint doesn’t need to take that long. I gave – and still give – examples of how to ‘be found’ and gain profile without having to be tethered to Twitter all day.
Recently, though, I’ve started getting a bit antsy about this demand for immediate reward without spending time.
This ‘where’s my golden doughnut?’ attitude, usually coming from those who appear to be set against social media anyway (and were ‘forced’ onto it by their Heads of School or other research leaders), contains a distinct derisive tone. Especially about Twitter.
I recently read and shared @professornever’s post on Academic Twitter. I was intrigued by the way she described her contrasting experiences with a political/social interest Twitter account, and an academic one. One of the key points of difference she noted was the fact that fewer people were likely to ‘follow back’ on academic twitter than on her other account.
On this point, Katherine Firth (@katrinafee) says:
“I think a major thing about building a community in academic Twitter is that people look at what you say, rather than whether you follow them. So it’s harder to get started–but pretty egalitarian once you are contributing to the conversation!” [my emphasis]