20 September 2016 2 Comments
Back in October 2014, my buddy @deborahbrian asked about running a shared Twitter account. I quickly wrote up a post and dropped it into the Banana Lounge (my personal blog). This is an updated, revised version of that post, informed by another couple of years’ experience and more trial and error.
Since getting into social media – especially Twitter – in a big way, I’ve had a fair amount of experience in running shared accounts.
- My research network’s Twitter (@aasrn) and Facebook group started as a shared account.
- Research Whisperer (@researchwhisper) and its Facebook page has always been a joint one with @jod999.
- Since the beginning of 2015, I’ve run the La Trobe Researchers accounts (@LTUresearchers | Facebook page) with my colleague Jason Murphy (@murphy_jason).
I should present this post with the caveat that I have no formal communications qualifications or training. All my experience is on the job, and self-taught.
When I run social media and digital research profile workshops, I’m often approached about how to run institution-face accounts: research centres or institutes, specific major projects, social that’s associated with group research blogs, etc.
By institution-face, I mean the specific context of formal university units or academic groups, but this advice would apply across a range of situations.