Think like a kindergarten

Chinese lion dancer, surrounded by smoke

‘Lion in the smoke’ by Jonathan O’Donnell on Flickr.

About every six months, someone I know asks me to help them to find funding for their community group / kindergarten / art project. Fundraising is a different process to applying for research funding.

However, thinking about how you fund a community project is a useful way to refresh your thinking about how to attract funding for your research program / centre / institute.

So, in that spirit, here is a new way to look at raising some funds.

First of all, most community projects are looking for an ongoing funding stream, rather than one-off project funding. A modest request might be looking for $120,000 – $180,000 per year, every year, to keep the program running. Often, they will get started with a one-off injection of funds and are looking to move to a continuous, reliable source of funding. This is possible, and very hard work.

Work with the community

Local problems need local solutions. Most community projects are located, by definition, in a community. One of the standard truths for finding long-term solutions is that you need local input to make it stick. You can’t impose solutions from the outside. So, work with the community to build a long-term local base of support. It will be hard for them to put in the time, and you are going to have to work hard to make it work, but it will be worth it in the long run.

Think like a sports club, community orchestra or kindergarten. Think about sausage sizzles, working bees, planning meetings, committee meetings… All of these things need volunteers. Chair, secretary, and treasurer are all volunteer positions that you will need to manage your money. This voluntary labour force can be drawn from your supporters. You need a mailing list, and probably a way to keep in touch with these people on a day-to-day basis (e.g. a Facebook group). This will need a volunteer to coordinate the contact list, too!

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